About
A designer who designs
the structure behind products.
For complex products, structure comes before the screen.
I shape systems tangled with roles, data, and workflows into experiences that are clearer and built to scale.
What I Bring
I read structure before industry. My work is about taking products with messy role, data, and workflow problems and resolving them into clear experiences.
Product System Design
Built a 70+ component design system from scratch and rolled it out to four product teams. I have run the full lifecycle — token architecture, Figma library operations, documentation, and team adoption — myself.
AI & Data Experience
Designed an AI defect detection app on deep learning, a wind turbine risk prediction dashboard, and a real-time sensor monitoring system. My focus: make model output something users can trust and act on.
Platform & Multi-Role UX
Shipped a B2B property management system, a B2C resident app, and an investment analytics dashboard in parallel — handling how the same data gets used differently across roles. I'm comfortable designing role-specific workflows on platforms where B2B, B2C, and B2G coexist.
Design–Engineering Bridge
Established a company-wide UX guideline and stood up a design QA process I ran myself. I understand component specs, state definitions, and React patterns well enough to make sure intent survives the handoff from Figma to code.
Experience
Product Designer
DNK (DN Korea)Global SaaS platform for real estate rental and investment. I lead UX across four products in parallel: B2B PMS, B2C resident app and web, admin back office, and the Investment Manager analytics platform. Drove a new e-contract product from zero to one. Redesigned the legacy PMS around operational workflows. Across operators, residents, admins, and analysts, I design the information architecture and role-specific workflows that let the same data work in different contexts.
UX/UI Designer
NearthlabAI drone inspection platform company. Shipped 6+ products: B2B SaaS web, B2G drone operations and command systems for military and police (confidential), and a mobile autonomous flight app. Built the company-wide UX standard design system and established the solution identity. Introduced and ran the design QA process. Contributed to products awarded the iF Design Award (Service Design; AI & Robotics) and the Red Dot Design Award. Co-inventor on an employee invention patent for real-time information display and role-based workflow in mission-critical environments.
UX/UI Designer
WE Wumbo (AU)Australian PropTech SaaS startup. Designed three products in parallel: a resident management app used by strata managers, facility operators, and tenants (We Services); a hotel operations automation app (Wumbotel); and a remote healthcare service (Wumbo Care). Owned the full lifecycle from feature planning to design, launch, and ongoing operations. Collaborated in English with a multinational team across B2B operator and B2C user workflows.
Product Designer Intern
Boshantech (AU)Australian IoT startup. Designed the UX for a smart shower mobile app and developed brand identity, value, and BX concepts in parallel. My first time treating hardware product, digital interface, and brand as a single design surface.
Awards & Certificates
Education
How I Work
Design Approach
Start with the domain and the data flow
Before I draw a screen, I map the business logic, the data model, and the relationships between user roles. Whether it's a wind farm inspection workflow or real estate investment reporting, the right structure doesn't come without understanding the domain first.
Build the system before the screens
Instead of designing pages one at a time, I work in tokens, components, and patterns. I've run multiple products on a shared design system that still works in each product's own context.
Design at a level that ships
API response shapes, component states, rendering constraints — I bake these into the design from the start. Engineers shouldn't have to interpret design intent. Running design QA myself has narrowed the gap between intent and the final result.
Ship fast, validate in real use
A working prototype beats a perfect spec. Field engineers tapping a screen with gloves on. Investors comparing hundreds of assets on a single view. The feedback that finishes the design comes from real conditions.
Capabilities
Product & UX
Design Systems
Design–Dev
What's Next
I want to keep solving structural complexity — on products with more users and bigger reach.